How can I use transformative sound, colour, light in 3D digital environments?
My aim for this semester is to create work that can include transformative colour, sound and light in a 3D digital, transformative environment. The main goal is to consider Colour as the object, the focus of attention, the function of itself, not mapped in relation to an object (colour as a form of function, not as a "function of another form"). I am also interested in exploring the different types of light sources possible to simulate in a digital environment (dim, bright, cold, warm, fluorescent.....), what function they have, what emotions they induce and how can they be used creatively in a 3D context. In relation to this topic, it would also be interesting to consider the different light phenomena from a scientific point of view (eg: diffraction, reflection, refraction...) and understand the connection these physical phenomena can have in digital worlds simulations.
3D ENVIRONMENTS
As a design student and aspiring creative, I am interested in further exploring technical aspects of 3D technology for different media and outcomes, including environments, simulations, virtual representations and world building. Therefore, I would like to apply my interest to future TCRE assignments, and combine my passion for 3D environments with the application of colour, light and sound. I would love to explore the concept of digital Environment, as a space, place, location defined by some type or form of borders, that can also be shaped by and defined by many different characteristics or properties (location, textures, materials, people, navigation, accessibility, objects, furniture, natural boundaries and barriers, architecture, landscape). I would also like to explore what are the connections between the different sonic and visual elements that make up the environment (eg: relationship between identity and environment). It would also be amazing to explore how 3D audiovisual environments can be transformative as well: metamorphosis, evolution, reshaping, growth, movement in connection with temporal and spatial values. I would like to explore different transformations that can affect: time, space, form, shape, colour, materials, surface. Transformation can also take place on a psychological level, such as a transition into different emotional state, mental thought, or shift affecting different senses spheres. Therefore, it would be interesting to analyse the different audiovisual structural transformation of the environment, in relation to the emotional affect and resonance they cause (to create a transformative journey of emotions through transforming colours and sound).
RESONANCE, RELEVANCE AND EMOTIONAL VALENCE
When talking about audiovisual, emotional response, valence, transformation, we can't avoid mentioning, we can't avoid mentioning resonance as well. How can I explore , through colour and sound, the different areas of the spectrum of resonance (action, arousal, agreement)? Are these 3 areas complete? Are there any other types of resonance that might be included in this spectrum? How can transformative colour environments help explore this topic?
There are many types of resonance, so I am interesting in exploring the relationship between resonance and relevance: what is important to us? What's important in the context vs.what is relevant to me. Are they the same thing? How do we define what is relevant to us? Does relevance affect/improve our attention? Does it affect our understanding of the overall content/what we're seeing??? How can we drive viewers' attention to the important audiovisual elements? This also reminds me of the Cognitive Bias Image analysed last week. When we have too much content to go through, how do we label what's relevant, what' important and what is marginal? How do we then remember/keep in mind what we've categorised as important? What is colour resonance? Is it possible for the same 2 colours to create different resonance and emotional valence? What is this based on? (context, position in the environment, brightness, contrast, connection to other colours?) What are memory colours (in relation to social and cultural constructs, and how they affect our everyday lives, how they are being used by major design brands to shape their marketing strategies). How do we define emotional valence, and how do we attribute positive and negative valence to emotions and colours? How and why do we associate certain colour to a certain type of emotional valence? Can we manage viewers' emotions by designing colour, sound and light? What do emotions mean to me? What emotions have a positive valence and which ones have a negative valence? How do I associate colours to those emotions? (check TCRE Week 1.2 in class notes post). How do we choose when and how to use warm and cold colours - can we perceive cold colours as being warm, and viceversa? What triggers this experience? How can the environment, context and surroundings influence our experience of warm and cold colours?
(colour range, shift of light and colour range, changing states of emotions in interiors and architecture/building environments)
Blue light waves are higher in frequency and energy, red has a longer wavelength, lower energy and frequency. But why does blue makes us feel sad. relaxed, low-energy, and red reminds us of high-intensity emotions, anger, chaos????
problematic, provoking and alternative ways of exploring colour, light and sound are HIGHLY encouraged
COLOUR AND SOUND
I am interested in exploring the emotional connection between colour and sound. How do they work together in an audiovisual context? How do they both influence or alter our audiovisual experience of a work? I believe this relation between colour and sound can be an interesting point to explore in transformative environments, as an important element that can easily transform, evolve and create new experience within the same environment. How does colour relate to sound? how do they influence each other? What are 3D colour spaces - how do they work, how can I use them, how can they be useful to my work? Can Audiovisual resonance affecting limbic and sympathetic system awareness?
Qualitative and quantitative experience, what is the quality of experience? How do we measure quantity and quality in relation to the experience of an audiovisual work?
Can we use alternative colour combinations (can we combine colours outside of standard colour schemes like complimentary, analagous etc...)
Try working with HSL and HSV a bit more
How do we categories saturation, luminance and hue for design purposes?? Something to investigate
colour and emotions data visualisation techniques. How do we use them?
COLOUR ILLUSIONS - OUR PERCEPTION OF COLOURS
What affects our perception of colour? (context, lighting design, connection to other colours, overall composition, device, media used, colour illusions, our bias, intensity, modulation, frequency, rhythm, synchronisation with sound and other elements, dissonance, colour harmony or colour dissonance, our states of awareness and attention..........)
What are colour illusions, how do they work, how can I use them creatively to play with viewers' attention? What can create/trigger the illusion of movement in digital media? How does this affect/create optical illusions?
https://www.washingtonpost.com/news/wonk/wp/2015/02/27/12-fascinating-optical-illusions-show-how-color-can-trick-the-eye/b
https://medium.com/sketch-app-sources/can-you-believe-your-eyes-38ba29421426c -
https://www.archimedes-lab.org/color_optical_illusions.htmld -
https://www.lenstore.co.uk/eyecare/colour-saturation-optical-illusione -
The screenshots below show a part of my project (made in Figma) where I'm trying to explore and experiment with different types of optical illusions based on colour and movement. This is just a draft and a first approach to studying colour illusions which I would like to address in my upcoming assignments. These illusions are based on colour contrast, contrast between background and image, colour gradients, modulation of brightness and saturation. I took inspiration from existing artworks containing colour illusions, and further developed/changes/transformed them (in terms of shape, size, background, colour, gradient, contrast, brightness, composition etc....) to create new visual illusions and practice my colour skills.
how are colours influenced by the background/surroundings?
Colour palette including hues with different saturations and layer effects (as explained in previous post Homework 2.1)
Motif and pattern generation
VISUAL NOISE
PERCEPTION OF COLOURS - how do we perceive different shades of the same colour, what affects our perception of colour, how do we decide which colours appear to be the same and which ones are different? What elements influence our visual perception of colour?
OTHER CONSIDERATIONS
you can include a series of studies in separate areas/topics, start simple and build complexity of movement, colour, contrast etc.....
types of biases???
learned processes and involuntary responses
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