Some notes taken in class + some extra thoughts and ideas added at home, when going through the lecture materials again.
Conceptual (what we think). Experiential= what you feel about an experience
qualitative and quantitative emotions, how do we measure experiences????
semantic colour mapping: mapping out colours to create new ways of experimenting with colour as a form of its own, not in relation to/as a function of something else. Colour as a form of function, not colour as a function of some form.
different types of sematic mapping: a) graphic/visual map: spreading out on a screen or paper different colours, words, sensations, feelings and emotions related to those colours (graphic organisation of categorised information) b) semantic strategy: mapping semantic definitions as a way to quickly recall knowledge and vocabulary through written and visual representations of those terms. c) semantic environment: semantic mapping can indicate certain aspects of a system that are otherwise difficult to observe or note.
Semantic colour mapping can occur when the name of the colour (the name of its hue, pink, red, yellow....) is replaced with its corresponding semantic value or state (known as semantic colour). For example, in UX/UI, red usually denotes failure, error or danger. So if we want to design an error message or button, we most like will use some shade of red to present it. Therefore we can refer to the colour red, by simply using its semantic colour name: "failure". Using the same principle, we can refer to green as "success" after completing an action. Semantic colour meanings not only change with hue, but also with other colour properties, including brightness, contrast and saturation, If a lighter, brighter shade of green means "successful action", a darker shade of green might stand for "patience, waiting for something". UX/UI uses semantic colour mappingas a tool to understand colour and find out about its many application in marketing, advertising and optimised data visualisation for the audience. UX/UI designers use colour as a function, a tool to achieve a business, marketing or communication goal (as shown in the image below, taken from today's lecture slides).
Semantic colour mapping in UX/UI
Semantic colour mapping in this studio class - actions are replaced by subjective emotions, states and feelings
In my TCRE practice, I might find useful including semantic colour mapping (especially graphic visualisations), to explore the meaning and values of certain colours I might not be familiar with, and try to understand what emotions or states they suggest. This might be of further help to understand what colours, emotions and feelings resonate with me the most, and how I would like to include them in TCRE assignment practice. Semantic colour mapping in UI/UX is used as a tool, however in this course, semantic colour mapping can be useful for something far more personal and subjective (for example, understanding how colours induce emotions and how these emotions resonate with us on a personal level). All this makes sense, however can be kind of abstract and unreachable. In order to better understand these concepts and how they can become an asset for my creative practice, I tried experimenting with colours, their semantic meanings and emotions by creating my own visual semantic colour map in Figma. I will post more regarding this topic in Week 2.2. Homework
MORE TOPICS DISCUSSED IN CLASS
What is data? Anything that can be measured and has the potential to be analysed, researched and quantified, can be considered data. In this course we will focus on colour as our main type of quantitative and qualitative data, to be used in a creative way.
Qualitative data = data that can't be measured with numbers, such as subjective values, beliefs, social reality, understanding, motivations.
Quantitative data: facts that can be objectively measured and analysed using numbers, statistics, graphs and charts. For example, scientific data taken from experiments, weight, length, distance, and other types of measurements.
What is the quality of experience? Experiences are highly personal and subjective, so in order to "quantify" or measure an experience, we could use affective valence, salience and resonance. These might help to analyse the relevance, quality and peculiarity of the experience. Affective valence can help us understand whether the experience has been valuable to us, or if it has only brought us feelings of dissonance and contrast. We can then understand how this experience, whether it be negative or positive, resonates with us and to what degree we are resonating with these events.
Thoughts and experience - the difference between the idea and the reality (How does my current experience relate to my initial idea I had in mind of this experience?)
What I was thinking before vs what I am feeling now about the same experience/work
Goal is to feel some type of valence about your own work, so that then people can feel something too, might not be the same feeling or response, but still they will feel some type of valence or resonance in response to your work
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